1、更多的功能并不好
More features isn’t better, it’s worse；
2、增加功能不会让事情更容易
You can’t make things easier by adding to them
3、让用户迷惑是毁掉业务的终级手段
Confusion is the ultimate deal-breaker
4、风格很关键
Style matters；
5、只有在一项功能可以提升用户体验时才加上它
Only features that provide a good user experience will be used；
6、任何需要学习的功能都只会吸引一小部分用户
Any feature that requires learning will only be adopted by a small fraction of users；
7、无用的功能不止是无用，它会破坏易用性
Unused features are not only useless, they can slow you down and diminish ease of use；
8、用户不会关心技术，他们只想知道产品能做什么
Users do not want to think about technology: what really counts is what it does for them；
9、忘掉关键功能，关注最重要的用户体验
Forget about the killer feature. Welcome to the age of the killer user-experience；
10、简洁很难，因此少就是多
Less is difficult, that’s why less is more。