拼团玩法又被视为社交电商下的社交玩法，由于其自带营销属性，因此较好的解决了产品推广和流量的问题，最常见的玩法就是团长在社群里面发布相关拼团活动，随手成百上千个社群内的弱关系用户便自由组团，使得参团人数呈裂变式增长。拼团玩法高中奖率会提高用户的积极性，没中奖也可以获得购物优惠券，整体而言，中奖用户获得更大的收益，没中奖用户也不会产生过多的厌恶感，并且也能通过优惠券刺激用户消费。这是李铁牛这么多年做产品开发的一些心得体验，关于电商系统研发和产品模式的玩法，欢迎和李铁牛探讨交流，微信号15889726201
其中核心玩法：
这是整个拼团玩法里面，用户最多，覆盖面最广的玩法。这种玩法通常都是选择截止高、噱头大、话题及传播性强的产品作为拼团商品。
主要参与流程如下：
1.用户参与拼团并成团
2.在成团后，系统会进行抽奖
3.被抽中的用户才可以获得拼团商品
4.拼团失败自动退款
5.拼团成功的未中奖用户自动退款同时可获得补偿优惠券
唐古拉优选拼团系统核心代码如下
//唐古拉优选拼团系统开发，李铁牛 15889726201 public static function completeGroup() { $fpff = fopen("./fflock.txt", "w+");if(flock($fpff,LOCK_EX)){ $pinkListEndWin = self::pinkListEndWin(); if (!$pinkListEndWin) return true; $pinkListEndWin = $pinkListEndWin->toArray(); foreach ($pinkListEndWin as $key => $value) { $countPeople = (int)bcadd(StorePink::where(\'k_id\', $value[\'id\'])->count(), 1, 0); //如果拼团人数未达到 if ($countPeople < $value[\'people\']){ continue; } $pinkLists = StorePink::where(\'k_id\', $value[\'id\'])->column(\'id\', \'id\'); $pinkLists[] = $value[\'id\']; $pinkLists = array_values($pinkLists); //随机出中奖者 $win_id_index = array_rand($pinkLists,1); //$win_id_index = 12; $win_id = $pinkLists[$win_id_index]; if( !$win_id ) continue; try{ self::beginTrans(); //拼团系统开发，李铁牛 15889726201 StorePink::where(\'id\',\'IN\',$pinkLists)->update([\'is_win\'=>1]); /** ::todo 中奖处理开始 */ //拼团中奖 unset($pinkLists[$win_id_index]); $win_info = StorePink::get($win_id); if( ! $win_info ) continue; $win_info = $win_info->toArray(); //发放中奖的推荐奖励 self::sendRecommendReward($win_info[\'uid\'],$win_info[\'price\'],$win_info[\'cid\'],0); //修改订单状态 $update_info = [ \'status\' => 2, //订单状态， ]; StoreOrder::update($update_info,[\'order_id\'=>$win_info[\'order_id\']]); /** ::todo 未中奖处理开始 */ self::failRefundPink($pinkLists);//申请退款 self::commitTrans(); } catch (\Exception $e) { self::rollbackTrans(); var_dump($e->getMessage()); continue; } } flock($fpff,LOCK_UN); } fclose($fpff); } /** * 获取拼团数据 * @return \think\Collection * @throws \think\db\exception\DataNotFoundException * @throws \think\db\exception\DbException * @throws \think\db\exception\ModelNotFoundException */ public static function pinkListEndWin() { $model = StorePink::field(\'id,people\');//开团编号 $model = $model->where(\'stop_time\', \'<=\', time());//小于当前时间 $model = $model->where(\'status\', 2);//进行中的拼团 $model = $model->where(\'k_id\', 0);//团长 $model = $model->where(\'is_win\', 0);//是否开奖 $model = $model->where(\'is_refund\', 0);//未退款 return $model->select(); } /** * 发放推广奖励 * @param $uid * @param $price * @param $cid * @param int $type * @return mixed * @throws \think\Exception * @throws \think\db\exception\DataNotFoundException * @throws \think\db\exception\DbException * @throws \think\db\exception\ModelNotFoundException */ public static function sendRecommendReward($uid,$price,$cid,$type=0) { $user_info = User::getUserInfo($uid); if( $user_info[\'spread_uid\'] > 0 ) { $combination_info = self::find($cid); if( $combination_info ) $combination_info = $combination_info->toArray(); $spreadUserInfo = User::getUserInfo($user_info[\'spread_uid\']); if( $spreadUserInfo ) { $reward_rate = $type ? $combination_info[\'indirect_recommend_tate\'] : $combination_info[\'direct_recommend_tate\']; $reward_num = bcmul($price,$reward_rate/100,2); if($reward_num){ $note = $type ? \'间推奖励\' : \'直推奖励\'; User::bcInc($spreadUserInfo[\'uid\'], \'now_money\', $reward_num, \'uid\'); UserBill::income($note, $spreadUserInfo[\'uid\'], \'now_money\', \'product_profits\', $reward_num, $combination_info[\'product_id\'], bcadd($spreadUserInfo[\'now_money\'], $reward_num, 2), $note . floatval($price) . \'元\'); if( $spreadUserInfo[\'spread_uid\'] > 0 && $type == 0 ) return self::sendRecommendReward($spreadUserInfo[\'uid\'],$price,$cid,1); } } } } /** * 拼团未中 申请退款 * @param $pinkList * @return bool * @throws \think\Exception * @throws \think\db\exception\DataNotFoundException * @throws \think\db\exception\ModelNotFoundException */ public static function failRefundPink($pinkList) { $refundPinkList = StorePink::where(\'id\', \'IN\', $pinkList)->column(\'order_id,uid,price,id,cid,people,pid\', \'id\'); if (!count($refundPinkList)) return true; foreach ($refundPinkList as $key => $item) { $fail_rebate_rate = self::where(\'id\', $item[\'cid\'])->value(\'fail_rebate_rate\'); if( $fail_rebate_rate < 0 ) return false; $refund_price = bcdiv($item[\'price\']*$fail_rebate_rate/100,$item[\'people\']-1,2); $user_info = User::getUserInfo($item[\'uid\']); //拼团未中奖返点 User::bcInc($item[\'uid\'], \'now_money\', $refund_price, \'uid\'); UserBill::income(\'拼团未中奖\', $item[\'uid\'], \'now_money\', \'product_profits\', $refund_price, $item[\'pid\'], bcadd($user_info[\'now_money\'], $refund_price, 2), \'拼团未中奖\' . floatval($refund_price) . \'元\'); User::bcInc($item[\'uid\'], \'now_money\', $item[\'price\'], \'uid\'); UserBill::income(\'拼团未中奖退款\', $item[\'uid\'], \'now_money\', \'product_profits\', $item[\'price\'], $item[\'pid\'], bcadd($item[\'price\'],bcadd($user_info[\'now_money\'], $refund_price, 2),2), \'拼团未中奖退款\' . floatval($refund_price) . \'元\'); //退款 self::ptorderApplyRefund($item[\'order_id\'], $item[\'uid\'], \'拼团未中奖\');//申请退款 //修改拼团订单状态 StorePink::where(\'id\', $item[\'id\'])->update([\'status\' => 3]); } } /** * 退款处理 * @param $uni * @param $uid * @param string $refundReasonWap * @param string $refundReasonWapExplain * @param array $refundReasonWapImg * @return bool * @throws \think\db\exception\DataNotFoundException * @throws \think\db\exception\ModelNotFoundException */ public static function ptorderApplyRefund($uni, $uid, $refundReasonWap = \'\', $refundReasonWapExplain = \'\', $refundReasonWapImg = []) { $order = StoreOrder::getUserOrderDetail($uid, $uni); if (!$order) return self::setErrorInfo(\'支付订单不存在!唐古拉优选拼团\'); if ($order[\'refund_status\'] == 2) return self::setErrorInfo(\'订单已退款!\'); if ($order[\'refund_status\'] == 1) return self::setErrorInfo(\'正在申请退款中!\'); if ($order[\'status\'] == 1) return self::setErrorInfo(\'订单当前无法退款!\'); $res1 = false !== StoreOrderStatus::status($order[\'id\'], \'apply_refund\', \'用户申请退款，原因：\' . $refundReasonWap); $res2 = false !== StoreOrder::edit([\'status\'=>\'-1\',\'refund_status\' => 2, \'refund_reason_time\' => time(), \'refund_reason_wap\' => $refundReasonWap, \'refund_reason_wap_explain\' => $refundReasonWapExplain, \'refund_reason_wap_img\' => json_encode($refundReasonWapImg)], $order[\'id\'], \'id\'); $author = \'唐古拉优选拼团系统开发，李铁牛 15889726201\'; return true; }
对消费者来说，对商品性价比的追求是永远不会停息。人们对于日常用品以及绝大部分的零售商品，都想要以优惠的价格来获取更优质的商品，在这个基础上，拼团就成为了更优更快的有效渠道。对于商家而言，除了能够短时间拓展大量的真实成交客源，传统的团购活动需要借助平台的帮助与支付昂贵的广告费，现在，商家可以通过优嘉励平台，自主在企业的微信公众号投放拼团活动，也再无需与传统的团购平台分享利润。
对于消费者而言，在通过拼团能够以超低折扣的机会体验，不仅是一种生活的方式更是生活的乐趣，这也正是用户乐衷于将商品及商家信息与朋友分享讨论的原因所在。
这是李铁牛做做电商程序开发的一点心得体验，关于电商系统研发和产品模式的玩法，欢迎和李铁牛探讨交流，微信号15889726201