declare @aa xml set @aa='<r><f s=''aa'' e=''bb'' u=''cc''></f></r>'
SELECT T.row.value('@s', 'nvarchar(100)') AS serviceId , T.row.value('@e', 'nvarchar(100)') AS feedType , T.row.value('@u', 'nvarchar(100)') AS sourceType FROM @aa.nodes('/r/f') AS T ( row