顶尖游戏引擎
今天，我们发布了一份新白皮书，重点关注移动游戏玩家的行为和习惯，简称为：“ 移动游戏：社交动机” 。 (Today we’re releasing a new white paper that focuses on the behaviors and habits of mobile gamers, simply titled: Mobile Gaming: Social Motivations.)
In a survey of over 3,000 US mobile gamers, we were able to learn about their gaming behaviors, motivations behind sharing, and how they discover games, in order to find out what makes them tick – and what motivates the most lucrative players, the “Super Whales”.
在对3,000多个美国移动游戏玩家的调查中，我们能够了解他们的游戏行为，分享动机以及发现游戏的方式，从而找出促使他们tick花一现的因素，以及最赚钱的玩家的动机，“超级鲸鱼”。
Super Whales (those that spend $50+/month) are an incredible group, only making up less than 1% of your player base yet comprising almost 29% of your game’s total revenue. They love competitive games, listen to their friends’ game recommendations, and want to play games that let them socialize with their friends. They love watching and sharing gameplay video, often share to Facebook and YouTube, and download more games per month than the average user.
超级鲸鱼(每月花费50美元以上的人)是一个了不起的群体，仅占玩家人数的不到1％，但几乎占游戏总收入的29％。 他们喜欢竞技游戏，听听朋友的游戏建议，并希望玩能与朋友社交的游戏。 他们喜欢观看和分享游戏视频，经常分享到Facebook和YouTube，并且每月下载的游戏数量超过普通用户。
Some other findings from the study:
该研究的其他一些发现：
- Male U.S. mobile gamers spend almost twice as much on games each month as female mobile gamers 美国男性手游者每月在游戏上的花费几乎是女性手游者的两倍
- Whales still drive the bulk of revenues – 10% of players considered “High Spenders” (spending over $10 per month or more) make up two-thirds of all revenue from mobile gaming 鲸鱼仍然是收入的主要来源-被认为是“高支出者”(每月支出超过10美元或更高)的玩家中，有10％占据了移动游戏总收入的三分之二
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The more they play, the more they will pay – those playing 10 hours per week spent over three times that of the average player
他们玩的越多，他们就会付出的越多-每周玩10个小时的人所花的时间是普通玩家的三倍以上
- Mobile gamers who play on iOS devices tend to spend more than do their Android counterparts; however, mobile gamers who play on both iOS and Android tend to both spend more and download more than gamers who play on only either iOS or Android 在iOS设备上玩游戏的手机游戏玩家比在Android设备上的玩家花费更多。 但是，与仅在iOS或Android上玩游戏的玩家相比，同时在iOS和Android上玩游戏的手机游戏玩家往往会花费更多并下载更多内容
Want to read the whole white paper? Download your free copy of the full “Mobile Gaming: Social Motivations” study here.
想阅读整个白皮书吗？ 在此处下载完整的“ 移动游戏：社会动机 ”研究的免费副本。
翻译自: https://blogs.unity3d.com/2014/10/19/social-motivations-and-mobile-gaming-habits-of-top-players/
顶尖游戏引擎