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Are you considering building an email list, but have some doubts about why it is needed? Many bloggers and business owners don’t realize the importance of building an email list when they’re first starting out. Most people usually change their mind when they see the impact email lists can have on someone else’s traffic and revenue. In this article, we will share the top reasons why building an email list is important (with real case studies). We will also show you how to start building your email list – step by step.
您是否正在考虑建立电子邮件列表，但对为什么需要它有一些疑问？ 许多博客作者和企业主在刚开始工作时并没有意识到建立电子邮件列表的重要性。 当大多数人看到电子邮件列表可能会对他人的流量和收入产生影响时，通常会改变主意。 在本文中，我们将分享构建电子邮件列表非常重要的主要原因(包括实际案例研究)。 我们还将逐步向您展示如何开始建立您的电子邮件列表。
In this beginner’s guide, we will cover the following topics:
在本初学者指南中，我们将涵盖以下主题：
- What is an email list? 什么是电子邮件列表？
- Why building an email list is important 为什么建立电子邮件列表很重要
- Social media vs email marketing 社交媒体与电子邮件营销
- What marketing experts are saying about email marketing 市场营销专家对电子邮件营销的评价
- What do you need to start building an email list 您需要什么来开始建立电子邮件列表
- How to choose the best email marketing service 如何选择最佳的电子邮件营销服务
- How to grow your email list and get more subscribers 如何增加您的电子邮件列表并获得更多订阅者
- Finding new list building strategies and resources 寻找新的名单建立策略和资源
By the end of this article, you should have answers to all your questions about building an email list.
在本文结尾，您应该对所有有关构建电子邮件列表的问题都有答案。
什么是电子邮件列表？ (What is an Email List?)
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.
电子邮件列表是允许您向其发送来自您的业务的更新和促销信息的人员的姓名和电子邮件地址的特殊列表。
You can build your email list inside a marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.
您可以在营销软件中构建电子邮件列表，并向所有人发送有关博客更新，在线商店或其他业务服务的电子邮件通知。
为什么建立电子邮件列表很重要？ (Why Building an Email List is Important?)
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
据直销协会称，电子邮件营销平均为美国企业带来4300％的投资回报(ROI)。
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.
由于电子邮件订阅者从您的网站加入了您的电子邮件列表，并通过单击链接(双选)来验证其身份，因此他们对您所提供的服务非常感兴趣。 这就是为什么他们更有可能转化为付费客户的原因。
In our business, email list gets 10 times higher conversions than social media campaigns.
在我们的业务中，电子邮件列表的转化率是社交媒体广告系列的10倍。
This makes sense if you think about the reasons that make email an incredibly powerful communication channel:
如果您考虑使电子邮件成为难以置信的强大沟通渠道的原因，那么这是有道理的：
1. Email is Personal
1.电子邮件是个人的
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
电子邮件使您可以进入用户的收件箱。 没有排名系统限制您的覆盖范围。 这是非常直接和个人化的。
2. Email is Purposeful
2.电子邮件是有目的的
To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
要获取您的更新，用户需要填写表格以注册您的电子邮件列表并确认其电子邮件地址。 从事这项工作的人显然对您的来信很感兴趣，而且他们更容易接受您的信息。
3. Email is Targeted
3.以电子邮件为目标
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation, and we will cover that later in the article.
如前所述，用户已经对您的产品或内容表现出兴趣。 由于您已经知道他们喜欢什么，因此可以为他们提供高度相关的要约以获得更好的结果。 这称为细分，我们将在本文后面介绍。
4. You Own Your Email List
4.您拥有自己的电子邮件列表
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
您不拥有Facebook，Twitter或Google。 当这些平台更改政策时，您的社交媒体活动和SEO工作可能会浪费掉。 另一方面，您拥有自己的电子邮件列表，并且不受其他企业决策的影响。
5. Email is One-on-One
5.电子邮件是一对一的
People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
人们在收件箱中私密地阅读电子邮件。 该消息不在公共时间轴或新闻源上。 他们可以私下直接向您提问。 这有助于建立信任和连接。
6. More People Use Email Several Times a Day
6.每天有更多人使用电子邮件
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.
您可能听说过Facebook有14亿，Twitter有1亿的每日活跃用户。 您可能没有听到的是每天使用电子邮件的人数。
Every internet user has at least one email account. A recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth.
每个互联网用户至少有一个电子邮件帐户。 Radicati最近进行的一项研究发现，有38亿个活动电子邮件帐户。 那是地球人口的一半。
This is precisely why every smart business in the world has an email list.
这就是世界上每个智能企业都有电子邮件列表的原因。
Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
知名品牌很久以前就学到了这一课，这就是为什么他们在社交媒体活动上花费数千美元来吸引人们注册他们的电子邮件列表的原因。
They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period of time.
他们了解电子邮件营销是最好的长期投资，其回报要高得多，因为人们将在很长一段时间内继续以非常低的成本获得他们的信息。
社交媒体与电子邮件营销 (Social Media vs Email Marketing)
Now you’re probably thinking, wait a minute. What about social media?
现在您可能在想，请稍等。 社交媒体呢？
In fact, we have been asked several times isn’t email marketing kind of dead with social media taking over everything?
实际上，我们已经被问过好几次了，社交媒体接管一切，电子邮件营销难道不是死了吗？
The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:
回答此问题的最佳方法是在创建帐户之前查看Twitter和Facebook询问您的信息：
Yup, it’s an email address.
是的，这是一个电子邮件地址。
These companies know that emails are the most direct and reliable way of getting in touch with their customers.
这些公司知道电子邮件是与客户联系的最直接，最可靠的方法。
Even if you sign up using your phone number, they will keep asking for your email address to help you find friends, for password recovery options, and most importantly to send you targeted email messages.
即使您使用电话号码进行注册，他们也会继续询问您的电子邮件地址，以帮助您找到朋友，提供密码恢复选项，最重要的是向您发送目标电子邮件。
Here is a view of the social tab in a typical Gmail user’s inbox.
这是典型的Gmail用户收件箱中社交标签的视图。
All these emails are from big social media platforms, so they can engage you with the content on their platform and get you to visit their app or website again.
所有这些电子邮件均来自大型社交媒体平台，因此它们可以吸引您使用其平台上的内容，并让您再次访问其应用程序或网站。
All social media platforms are building an email list because they are smart business owners. This helps their valuation when selling their business.
由于所有社交媒体平台都是聪明的企业主，因此他们正在建立电子邮件列表。 这有助于他们在出售业务时的估值。
While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms.
尽管社交媒体是吸引受众的一种好方法，但重要的是要保持社交媒体平台的及时性。
They come and go.
他们来来去去。
Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant.
不久前，我们有了MySpace，FriendFeed，Google Buzz，Plurk和无数其他公司。 他们中的大多数现在已经死了或无关紧要。
Today we have Facebook and Twitter that are prominent, but not everyone enjoys these platform. Some people prefer Instagram, Pinterest, WhatsApp, Snapchat, LinkedIn, etc.
今天，我们拥有突出的Facebook和Twitter，但并不是每个人都喜欢这些平台。 有些人喜欢Instagram，Pinterest，WhatsApp，Snapchat，LinkedIn等。
Basically your users are all over the place on different platforms. But studies show that at least 91% of consumers check their email on a daily basis.
基本上，您的用户遍布不同的平台。 但是研究表明，至少有91％的消费者每天都要检查电子邮件。
We are not saying that social media is not important. It is, and you should explore every opportunity to reach your audience.
我们并不是说社交媒体并不重要。 是的，您应该探索每一个机会来吸引您的受众。
However, you should spend more time and effort into something that guarantees higher results.
但是，您应该花更多的时间和精力来保证更高的结果。
什么专家对建立电子邮件列表说什么？ (What Experts are Saying About Building an Email List?)
Don’t take just our word for it, listen to what all top marketing experts are saying about email marketing:
不要只听我们的话，请听所有顶级营销专家对电子邮件营销的评价：
Out of all the channels I tested as a marketer, email continually outperforms most of them.
在我作为营销人员测试的所有渠道中，电子邮件的性能一直不如大多数。
– Neil Patel – Crazy Egg and QuickSprout
–尼尔·帕特尔(Neil Patel)–疯狂的鸡蛋和QuickSprout
Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort.
获取电子邮件地址是弄清读者是谁的第一步，也是希望将来成为某种客户的第一步。
– Joe Pulizzi – Founder Content Marketing Institute
– Joe Pulizzi –内容营销研究所创始人
If you’re not building an email list, you’re making a HUGE mistake.
如果您没有建立电子邮件列表，那么您就犯了一个巨大的错误。
– Derek Halpern – Founder Social Triggers
– Derek Halpern –创始人社交触发者
Email is the most predictable driver of growth and sales in our business. I prefer email marketing over all other traffic channels. – Syed Balkhi – Founder WPBeginner
电子邮件是我们业务增长和销售的最可预测的驱动力。 与所有其他流量渠道相比，我更喜欢电子邮件营销。 – Syed Balkhi –创始人WPBeginner
Many expert marketers say their biggest mistake was not building an email list when they first started out.
许多专业营销人员说，他们最大的错误不是在刚开始时就建立电子邮件列表。
With all the reasons above, we hope that you’re convinced that building an email list is important for all businesses.
鉴于上述所有原因，我们希望您确信建立电子邮件列表对所有企业都至关重要。
Now you might be wondering, how do I build an email list?
现在您可能想知道，如何建立电子邮件清单？
This brings us to the next section.
这将使我们进入下一部分。
开始构建电子邮件列表需要什么？ (What You Need to Start Building an Email List?)
By now, you know why building an email list is so important, and why ignoring it can be a HUGE mistake.
到现在为止，您知道了为什么构建电子邮件列表如此重要，以及为什么忽略它可能是一个巨大的错误。
So let’s take a look at what you need to start building your email list.
因此，让我们看一下开始构建电子邮件列表所需的条件。
3 Things You Need to Build an Email List:
建立电子邮件清单需要做的三件事：
- A website or blog. 网站或博客。
- An email marketing service. 电子邮件营销服务。
- High-converting opt-in forms 高转换选择加入表格
All three of these are fairly easy to set up, and none of them require programming or design skills.
所有这三个都非常容易设置，而且它们都不要求编程或设计技能。
For the sake of this article, we will only be focusing on the last two items in the list. If you don’t have a website or blog yet, then see our step by step guide on how to start a blog or how to make a website.
为了本文的目的，我们将只关注列表中的最后两项。 如果您还没有网站或博客，请参阅有关如何创建博客或如何建立网站的分步指南。
选择最佳的电子邮件营销服务 (Choosing the Best Email Marketing Service)
There are tons of email marketing services out there. Often beginners use the free option to save cost, which is understandable. However, some of these free platforms are not the best. Why?
那里有大量的电子邮件营销服务。 初学者通常使用free选项来节省成本，这是可以理解的。 但是，其中一些免费平台并不是最好的。 为什么？
Some platforms mislabel themselves as “email marketing service” when in reality all they offer is free blog subscription via email. This allows your users to receive an email update every time you publish a new blog post.
一些平台实际上将其自己标记为“电子邮件营销服务”，而实际上它们提供的只是通过电子邮件进行的免费博客订阅。 这样，您的用户每次发布新博客文章时都会收到一封电子邮件更新。
But that’s not true email marketing. Here are some of the downsides of using a free blog notification service:
但这不是真正的电子邮件营销。 以下是使用免费博客通知服务的一些弊端：
- You can’t send out private email newsletters. To send an email, you will have to publish a new blog post, which means that the information you want to share will have to be publicly available first. 您不能发送私人电子邮件新闻通讯。 要发送电子邮件，您将必须发布新的博客文章，这意味着您要共享的信息必须首先公开可用。
- You can’t personalize the email message. It will be delivered in the same format often with no branding or personalization. 您无法个性化电子邮件。 它通常以相同的格式交付，没有品牌或个性化。
- You can’t categorize subscribers by interests, demographics, or content type. 您无法按兴趣，受众特征或内容类型对订阅者进行分类。
- There is no reporting. You don’t know how many people got the email, what percentage of users opened it, and how many of them clicked on your links. 没有报告。 您不知道有多少人收到了该电子邮件，有多少用户打开了该电子邮件，以及有多少人单击了您的链接。
- If you later tried to move to a paid service, your users will have to re-confirm their subscription. Many of them will not do it, and you will end up losing subscribers. 如果您以后尝试使用付费服务，则您的用户将不得不重新确认其订阅。 他们中的许多人不会这样做，您最终将失去订阅者。
This is why we ALWAYS recommend using a professional email marketing service right from the beginning.
这就是为什么我们始终建议从一开始就使用专业的电子邮件营销服务的原因。
Yes, they cost a little bit of money, but they are an investment in your business which pays huge returns.
是的，它们花了一点钱，但它们是对您的业务的投资，可带来丰厚的回报。
The benefit of professional email marketing services are:
专业的电子邮件营销服务的好处是：
- You can send private mass emails to your subscribers. 您可以向您的订阅者发送私人群发电子邮件。
- You can see subscriber activity and group your subscribers based on actions they take. 您可以查看订户活动，并根据订户采取的行动对订户进行分组。
- You can run A/B split tests to see which email subject line, content, and offers work best with your subscribers. 您可以运行A / B拆分测试，以查看哪些电子邮件主题行，内容和要约最适合您的订阅者。
- With reporting tools, you can see which country you have the most subscribers from. You can adjust your time zone preferences, and send emails at the right time. 使用报告工具，您可以查看订户来自哪个国家的最多。 您可以调整时区首选项，并在适当的时间发送电子邮件。
- Last, but definitely the most important, you can see the email addresses of all your subscribers. 最后，但绝对是最重要的，您可以看到所有订阅者的电子邮件地址。
There are hundreds of professional email marketing services available. To make it easy for you, we have compiled a list of the top email marketing services based on ease of use, cost-effectiveness, features, and performance.
有数百种专业的电子邮件营销服务。 为了方便您，我们根据易用性，成本效益，功能和性能汇总了顶级电子邮件营销服务列表。
For small businesses, we recommend using Constant Contact because they are one of the largest email marketing services in the world.
对于小型企业，我们建议使用Constant Contact，因为它们是世界上最大的电子邮件营销服务之一。
They offer a 30 day free trial. This gives you plenty of time to set up and start seeing the results. At the end of 30 days, your email list would likely be paying for itself (cost $20 / month). Start your free trial.
他们提供30天的免费试用期。 这使您有足够的时间来设置并开始查看结果。 在30天结束时，您的电子邮件列表可能会自己收回成本(每月20美元)。 开始免费试用。
If you’re looking for something more advanced that includes powerful marketing automation, then we recommend using SendinBlue or ConvertKit. They are both very popular among business owners, and they come with free trials as well.
如果您正在寻找更高级的功能，包括强大的营销自动化功能，那么我们建议您使用SendinBlue或ConvertKit 。 它们在企业主中都很受欢迎，并且还提供免费试用。
Once you have signed up with an email marketing service, the next step is to add opt-in forms to your website to allow your users to subscribe.
一旦注册了电子邮件营销服务，下一步就是向网站添加选择加入表单，以允许用户进行订阅。
扩大您的电子邮件列表并获得更多订阅者 (Growing Your Email List and Getting More Subscribers)
Did you know that more than 70% of visitors abandoning your website will never return? It’s true, just look in your Google Analytics and look at the percentage of new vs returning visitors.
您是否知道放弃您的网站的访问者中有70％以上永远不会回来？ 没错，只需查看您的Google Analytics(分析)并查看新访客与回访者的百分比即可。
That’s why you need to convert every website visitor into an email subscriber before they leave, so you can send them relevant messages to bring them back.
因此，您需要在每个网站访问者离开之前将其转换为电子邮件订阅者，以便向他们发送相关的消息以将其带回。
An average internet user spends just a few seconds looking at a website. This gives you very little time to engage them. If your email sign up forms are not noticeable, then users will leave without ever subscribing to your website.
一个普通的互联网用户只花几秒钟的时间浏览一个网站。 这使您很少有时间参与其中。 如果您的电子邮件注册表格不明显，则用户将离开而无需订阅您的网站。
The biggest mistake that we see beginners make is not strategically placing high-converting opt-in forms.
我们看到初学者犯的最大错误不是从策略上放置高转化率的选择加入表单。
Some WordPress themes come with built-in sidebar widgets, but they don’t convert as well.
某些WordPress主题带有内置的侧边栏小部件，但它们也不能转换。
Your email marketing service may also provide you with codes to embed in your theme, but that requires you to know how to code.
您的电子邮件营销服务可能还会为您提供嵌入主题的代码，但这需要您知道如何进行编码。
This is why we recommend our users to use OptinMonster. It is the most powerful conversion optimization software that helps you convert abandoning website visitors into subscribers and customers.
这就是为什么我们建议用户使用OptinMonster的原因 。 它是功能最强大的转换优化软件，可帮助您将放弃的网站访问者转换为订户和客户。
Instead of adding boring sign up forms to your sidebar, you can easily create high-converting opt-in forms like lightbox popups, floating header and footer bars, slide-in scroll boxes, fullscreen welcome mat, inline forms, and more.
无需在侧边栏上添加无聊的注册表单，您可以轻松创建高转换率的选择表单，例如灯箱弹出窗口，浮动页眉和页脚栏，滑入式滚动框，全屏欢迎垫，嵌入式表单等等。
But what makes OptinMonster really powerful is the behavior automation and personalization features. OptinMonster allows you to automatically show different opt-in forms based on where the user is coming from, which page they are visiting, and what they are doing on your website.
但是，使OptinMonster真正强大的是行为自动化和个性化功能。 OptinMonster允许您根据用户来自何处，他们正在访问哪个页面以及他们在您的网站上的工作来自动显示不同的选择加入表单。
For example, the Exit-Intent® feature track your users mouse behavior and show them a targeted opt-in form at the precise moment they are about to leave. This helps you convert abandoning visitors into subscribers.
例如， Exit-Intent®功能可跟踪您的用户的鼠标行为，并在他们即将离开的确切时刻向他们显示定向的选择加入表单。 这可以帮助您将放弃访问者转化为订阅者。
That’s why influencers like Michael Hyatt, Neil Patel, and Social Media Examiner use exit-intent on their websites. It helped Social Media Examiner add over 95,000 new subscribers in 7 months.
这就是为什么像Michael Hyatt，Neil Patel和Social Media Examiner这样的影响者在他们的网站上使用退出意图的原因。 它帮助社交媒体审查员在7个月内增加了超过95,000个新订阅者 。
Nicolas Gagne, a small business owner, combined Constant Contact with a single exit-intent optin to grow his email list by 500%. This helped him triple his revenue from his online store (see the full case study).
小型企业所有者Nicolas Gagne结合了Constant Contact和一个单一的退出意图选择，将其电子邮件列表增加了500％。 这使他从在线商店获得的收入增加了三倍(请参阅完整的案例研究 )。
There are tons more case studies and OptinMonster reviews that you can read as well.
您还可以阅读更多案例研究和OptinMonster评论 。
Get started with OptinMonster today — Use the coupon WPB10 to get 10% off.
立即开始使用OptinMonster-使用优惠券WPB10可获得10％的折扣。
Note: OptinMonster was started by WPBeginner’s founder, Syed Balkhi, because he wanted to get more email subscribers, faster. It helped us increase our email signups by 600%. Due to popular request, we released this tool for public, and currently, it’s the most recommended lead generation software in the market.
注意： OptinMonster由WPBeginner的创始人Syed Balkhi创建 ，因为他希望更快地获得更多的电子邮件订阅者。 它帮助我们将电子邮件注册量提高了600％。 由于受到大众的欢迎，我们公开发布了此工具，目前，它是市场上最受推荐的潜在客户生成软件。
列出构建策略和资源 (List Building Strategies and Resources)
Having the right tools is crucial, but knowing how to use them properly is what makes the most difference.
拥有正确的工具至关重要，但是最重要的是知道如何正确使用它们。
In your email marketing strategy, the most important thing you should plan out is segmentation.
在您的电子邮件营销策略中，您应该计划的最重要的事情是细分。
What is email list segmentation?
什么是电子邮件列表细分？
Email list segmentation is the process of grouping your subscribers, so you can better personalize your emails based on interest.
电子邮件列表细分是对订阅者进行分组的过程，因此您可以根据兴趣更好地个性化电子邮件。
It helps you get higher open rates and click-through rates. This definitive guide to email marketing has all the information you need to segment your email list like a pro.
它可以帮助您获得更高的打开率和点击率。 这份权威的电子邮件营销指南提供了像专业人士一样划分电子邮件列表所需的所有信息。
If you want to start growing your email list quickly, then see our tested and easy tricks to grow your email list faster.
如果您想快速开始增加电子邮件列表，请查看我们经过测试的简单技巧，以快速增加电子邮件列表 。
If you’re not sure how to create an opt-in form, then see this 63-point checklist for creating a high-converting optin form.
如果您不确定如何创建加入表单，请参阅此63点清单，以创建高转换率的选择表单。
Content Upgrades are the highest converting opt-in forms. It’s a technique where you offer bonus content at the end of your popular blog posts. These usually convert 5 times higher than a regular opt-in. Here are some content upgrade ideas that you should check out. We have a complete guide on how to effectively use content upgrades in WordPress.
内容升级是转换率最高的选择加入形式。 这是一种在受欢迎的博客文章结尾处提供奖励内容的技术。 通常，这些广告的转化率是常规选择广告的5倍。 以下是一些您应该查看的内容升级建议。 关于如何在WordPress中有效使用内容升级的完整指南。
There are a lot of different ways to capture email leads, and we have covered them in detail in our beginner’s guide to lead generation in WordPress.
捕获电子邮件线索的方法有很多，我们在WordPress潜在客户生成的初学者指南中已详细介绍了它们。
结论 (Conclusion)
It does not matter what kind of business you run, what kind of website you have, or what industry you are in.
您经营哪种业务，拥有哪种网站或从事哪个行业都没有关系。
If you have a website, and you want to turn your visitors into returning customers, then you need to get them in your email list.
如果您有一个网站，并且想将访问者转变为回头客，则需要将其添加到电子邮件列表中。
We hope this article helped you understand why building an email list is important and helped you get started on the right foot.
我们希望本文能帮助您理解为什么建立电子邮件列表很重要，并帮助您从入门入手。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress****。 您也可以在Twitter和Facebook上找到我们。
翻译自: https://www.wpbeginner.com/beginners-guide/why-you-should-start-building-your-email-list-right-away/
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