At present, we see artificial intelligence is implemented across the corridors of business operations and also the way we shop and trade online. To hit a home run in the retail game, genius AI applications,
目前，我们看到人工智能已遍及企业运营的各个环节，以及我们在网上购物和交易的方式。 为了在零售游戏中取得成功，天才的AI应用程序， PIM solutions, and e-commerce development tools are now offering smart solutions: predictive analysis, recommendation engines, inventory management, and warehouse automation to create a more profitable shopping experience for consumers. PIM解决方案和电子商务开发工具现在提供了智能解决方案：预测分析，推荐引擎，库存管理和仓库自动化，以为消费者创造更有利可图的购物体验。
现在，电子商务比以往任何时候都更加重要 (Now more than ever, e-commerce is an AI innovation game)
Artificial Intelligence often sometimes seems complicated to newbies but in reality, it is simple in use and gives you the ability to predict customer needs. This paves the way for e-commerce companies to become a “big brand” or “big business” with revolutionary AI tools.
对于新手来说，人工智能有时有时看起来很复杂，但实际上，它的使用很简单，并且使您能够预测客户的需求。 这为电子商务公司借助革命性的AI工具成为“大品牌”或“大企业”铺平了道路。
Now that AI algorithms making way for consumer acceptance of AI like never before, how can you use it to create more profitable outcomes in e-commerce?
既然AI算法为消费者对AI的接受提供了前所未有的方式，那么您如何使用它在电子商务中创造更多的利润呢？
有趣的电子商务统计数据： (Interesting E-commerce Stats:)
With an estimated global population of 7.7 billion, 25 percent of people shopping through e-commerce stores. According to Statista, 52% of e-commerce stores will have omnichannel capabilities by 2020 which means they can communicate and sell with their consumers via multiple channels. For example, they can use their e-commerce website, Facebook e-shop, email account, and Instagram account.
据估计，全球人口为77亿，其中25％的人通过电子商务商店购物。 Statista的数据显示，到2020年，将有52％的电子商务商店具备全渠道功能，这意味着它们可以通过多种渠道与消费者进行交流和销售。 例如，他们可以使用其电子商务网站，Facebook电子商店，电子邮件帐户和Instagram帐户。
Examples of AI tools and PIM software for e-commerce businesses that can help them have a high bar on customer service and marketing:
适用于电子商务企业的AI工具和PIM软件示例，可以帮助他们在客户服务和市场营销方面拥有很高的水准：
AI个性化工具 (AI Personalization Tools)
These tools hold the ability to provide a deep understanding of consumer behavior at a personal level. Enabling you to connect with the right consumers at the right time and help improves your e-commerce marketing strategy.
这些工具具有在个人层面上深入了解消费者行为的能力。 使您能够在正确的时间与正确的消费者联系，并帮助改善您的电子商务营销策略。 How it’s done?怎么做的？
Artificial Intelligence uses ML algorithms that are based on logical reasoning. Data is analyzed for buyer’s behavior patterns and learning from these patterns; AI can provide you output or respond to a specific task.
人工智能使用基于逻辑推理的机器学习算法。 分析数据以了解买方的行为模式并从这些模式中学习； AI可以为您提供输出或响应特定任务。
After data being analyzed, e-commerce marketers can use this data to group customers according to their interests, shopping behavior, and activities.
在分析了数据之后，电子商务营销人员可以使用此数据根据客户的兴趣，购物行为和活动对他们进行分组。
With the help of grouping customers, e-commerce marketers can deliver messages & notifications to their customers, send product recommendations that are relevant to customers’ tastes. This will result in creating an exceptionally excellent customer experience.
在对客户进行分组的帮助下，电子商务营销人员可以向客户发送消息和通知，发送与客户口味相关的产品推荐。 这将导致创造异常出色的客户体验。
使用AI工具赶上AI Wave (Catch the AI Wave With AI Tools)
We are overwhelmed with applications of Artificial Intelligence. And there are many other technologies of Artificial Intelligence that aid businesses to do their job efficiently and in a smarter way.
人工智能的应用使我们不知所措。 人工智能还有许多其他技术可以帮助企业以更智能的方式高效地开展工作。 Here are the functional areas where AI tools can help you:以下是AI工具可以为您提供帮助的功能领域：
适用于电子商务营销各个方面的AI工具 (AI Tools for All Facets of Ecommerce Marketing )
Today many e-commerce websites use AI and machine learning for predictive analytics, marketing, ads personalizations, and so on. Let’s look at the tools specific to help e-commerce stores in marketing.
如今，许多电子商务网站都将AI和机器学习用于预测分析，市场营销，广告个性化等等。 让我们看一下专门用于帮助电子商务商店进行市场营销的工具。 Chorus.ai合唱
Chorus is an important AI tool for any marketing firm that helps e-commerce marketers know the customer’s pain points. The tool does half of their job by gathering customers' data that replete with customer insights and preferences.
合唱是任何可帮助电子商务营销人员了解客户痛点的营销公司的重要AI工具。 该工具通过收集充满客户洞察力和偏好的客户数据来完成其工作的一半。
This AI tool makes sure that marketers can also save their time on evaluating the sales team performance by providing insights on why a deal is not closing and why it is not performing. Using an AI tool like the Chorus sales team can focus more on their sales target instead of analyzing data and reports of each customer individually.
该AI工具可确保市场营销商还可以通过洞悉为何交易未达成和为何未达成的见解来节省评估销售团队绩效的时间。 使用像Chorus销售团队这样的AI工具，可以将更多精力放在他们的销售目标上，而不用单独分析每个客户的数据和报告。 Exceed.ai 超越
The tool works as a virtual AI assistant for marketers helping automates personal communication and conversation over the chat. It directly converses with sales prospects to understand their product requirements and take the conversation further.
该工具可作为营销人员的虚拟AI助手，帮助通过聊天自动进行个人交流和对话。 它直接与销售潜在客户进行交谈，以了解他们的产品要求并进一步进行对话。
This is a cloud-based tool that helps sales and marketing teams communicate with customers at any time from anywhere. The tool comes with intelligence technologies such as meeting scheduler, personalized lead nurturing, intelligent response processing, natural language processing, mass email delivery, and user-profiling.
这是一个基于云的工具，可帮助销售和营销团队随时随地与客户进行沟通。 该工具配备了智能技术，例如会议日程安排，个性化线索培养，智能响应处理，自然语言处理，大量电子邮件传递和用户配置文件。 VelocidiVelocidi
For e-commerce businesses that maintain DTC direct relationships with their customers, the AI tool Velocidi helps improve the efficiency of your marketing campaigns by predicting customer’s behavior.
对于与客户保持DTC直接关系的电子商务企业，AI工具Velocidi通过预测客户的行为来帮助提高营销活动的效率。
一些案例研究 (Some Case Studies)
Barkyn’s Multi-Channel Visitors Segmentation Strategy巴金的多渠道访问者细分策略Barkyn online store offers the monthly subscription box of dog food and related products.
Barkyn在线商店提供狗粮和相关产品的月度订阅框。
By using Velocidi, Barkyn got access to a unified view of their customer's behavior such as login patterns, shopping activities, email clicks, page views, clicks, and others. This helped them automatically segment customers with high intent of buying products.
通过使用Velocidi，Barkyn可以访问其客户行为的统一视图，例如登录模式，购物活动，电子邮件点击，页面浏览，点击等。 这有助于他们自动将有购买意向的客户细分。 Amazon’s Product Sampling is Based on AI亚马逊的产品抽样基于AI
Amazon is using AI and machine learning to gather plenty of data based on its customer’s buying habits. They are gathering this data for testing a new strategy of paid advertisements. They are planning to go beyond the traditional video advertising methods, Amazon will now begin delivering product samples direct to the clients based on their buying habits.
亚马逊正在使用AI和机器学习来根据客户的购买习惯收集大量数据。 他们正在收集这些数据，以测试一种新的付费广告策略。 他们计划超越传统的视频广告方法，亚马逊现在将开始根据客户的购买习惯向客户直接提供产品样本。
“Their product sampling page states that “Amazon surprises selected customers with samples that they think will be delightful and helpful” and “you don’t have to be a Prime member to receive samples. Anyone with an active Amazon.com account is eligible to receive free samples.”
“他们的产品抽样页面指出：“亚马逊以他们认为令人愉悦和有益的样本使选定的客户感到惊讶”和“您不必成为Prime会员即可接收样本。 任何拥有有效Amazon.com帐户的人都有资格获得免费样品。” Design a Web App like Stor Loft With Intuitive AI Features使用直观的AI功能设计像Stor Loft这样的Web应用程序
Stor Loft a self-storage facility has the powerful presentation of the map based on the artificial intelligence technology that clearly depicts the exact location and distance of the storage solution from the user.
自助存储设施Stor Loft具有基于人工智能技术的功能强大的地图表示，可清楚地描绘出存储解决方案与用户的确切位置和距离。
“The designers ensured that the Stor Loft and the development team follow the same methodologies while designing the web application by successive collaboration using project reporting and monitoring tools. Agile methodologies have been used throughout the project to discuss, improve and implement solutions before the final delivery.”
“设计人员确保Stor Loft和开发团队在使用项目报告和监视工具进行连续协作来设计Web应用程序时，遵循相同的方法。 在整个项目中，敏捷方法已被用于讨论，改进和实施最终交付之前的解决方案。”
In short, AI in e-commerce is changing today’s business environment. It is also an excellent way to generate sales leads. But most importantly, the technology offers enormous innovative opportunities to e-commerce marketers. But, the most important question is from where do you start.
简而言之，电子商务中的人工智能正在改变当今的商业环境。 这也是产生销售线索的绝佳方法。 但最重要的是，该技术为电子商务营销人员提供了巨大的创新机会。 但是，最重要的问题是从哪里开始。