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奖励视频广告是一种为您的手机游戏创收的有效方法。 实际上，如果您精心设计了广告实施，并提供了玩家喜欢观看的虚拟货币奖励以换取观看它们，它们甚至可以使您的玩家更加活跃。 进一步提高玩家参与度的一种方法是通过虚拟货币销售。 假期是最佳时机。 (Rewarded video ads can be an effective way to generate revenue for your mobile game. In fact, if you design ad implementations well and offer virtual currency rewards that players love in exchange for watching them, they can even make your players more active. One way to dial up player engagement even further is through virtual currency sales. And the holiday season is the perfect time to do it. )
In-app promotional offers can spark positive feelings for your game and earn you extra money to boot. But how do you get the most out of such campaigns? Here’s a few best practices to follow for maximizing currency sale promotions.
应用内促销优惠可以激发您的游戏积极感，并为您赚取更多启动资金。 但是，您如何从这些活动中获得最大收益呢？ 以下是最大程度地提高货币销售促销活动的一些最佳做法。
“Q4 with its various festivities and celebrations is the perfect quarter to benefit from video ads” Jacob Krüger (Head of Marketing, Social Point)
“第四季度的各种庆祝活动和庆祝活动是受益于视频广告的最佳季度” JacobKrüger(Social Point市场营销主管)
把握时机 (Get the timing right)
It’s important to consider the timing of when you run your sales. Timing refers to when your campaign starts and ends, but also how often you run your campaigns. You can take advantage of the highest activity days of the week by running your campaigns on the weekend, for example. But it’s important not to run the currency sales more than twice a month. Otherwise you risk lowering the perceived value of the rewards you normally offer within your game outside of your currency sales.
重要的是要考虑销售的时间安排。 时间指的是广告系列的开始和结束时间，还指您运行广告系列的频率。 例如，您可以通过在周末运行广告系列来利用一周中活动最多的几天。 但是重要的是，每月不要将货币销售运行两次以上。 否则，您可能会降低游戏中通常在货币销售之外提供的奖励的感知价值。
这是玩游戏的季节 (Tis the season to play games)
In addition to peak times like weekends, you also might want to take advantage of holiday seasons. As with the weekend, the number of Daily Active Users (DAU) increases during holidays offering you a great opportunity to double down on impressions.
除了周末等高峰时段，您可能还想利用假期。 与周末一样，假期期间的每日活动用户(DAU)数量增加，这为您提供了将展示次数翻倍的绝佳机会。
Plus the holidays make your campaign communications seem more relevant and natural, so there’s less chance of wearing out your welcome. You can dress your campaign up by designing themed updates around Christmas, Thanksgiving, or even Halloween, for example.
加上假期，您的竞选活动交流显得更加相关和自然，因此减少了欢迎的机会。 例如，您可以通过设计圣诞节，感恩节甚至万圣节前后的主题更新来修饰广告系列。
“Q4 with its various festivities and celebrations is the perfect quarter to benefit from video ads,” says Jacob Krüger, Head of Marketing at Social Point, which has an estimated monthly 50M+ monthly active users (MAU).
“拥有各种庆祝活动和庆祝活动的第四季度是受益于视频广告的最佳季度，” Social Point的营销主管JacobKrüger说，该公司的月活跃用户估计为5000万+。
“There’s a lot of high quality inventory available, and the users appreciate the chance to earn virtual currency. This, in turn, helps to increase user engagement and revenues of our games, such as, Monster Legends, World Chef, and Dragon City,” Krüger says.
“有很多高质量的库存可用，用户赞赏获得虚拟货币的机会。 反过来，这有助于增加用户的参与度和游戏收入，例如《怪物**》，《世界厨师》和《龙城》。”克鲁格说。
On Social Point’s Dragon Land Facebook community, some players even excitedly discuss upcoming campaigns and wonder when they’ll be able to earn more valuable game gems. “Maybe for Christmas, they will add more than one campaign!!!” one player commented.
在Social Point的Dragon Land Facebook社区上，一些玩家甚至兴奋地讨论即将到来的战役，并想知道何时才能获得更多有价值的游戏宝石。 “也许是圣诞节，他们将增加一个以上的活动！！！” 一位玩家发表了评论。
给玩家一个不能拒绝的提议 (Give players an offer they can’t refuse)
In order to make sure your players embrace your rewarded video ads, it’s important that you offer them clear incentives for watching. Players need to feel that the reward is worth the time they spend on the video ad. And during a currency sale, it has to be really obvious that the value they derive is even greater.
为了确保您的播放器收录您的奖励视频广告，请务必为他们提供清晰的观看动机。 玩家需要感觉到，花在视频广告上的时间是值得的。 而且，在进行货币交易期间，必须非常明显的是它们产生的价值更大。
奖励如何成为您游戏中最酷的部分？ (How do rewards become a cool part of your game?)
More spins, bigger perks, double currency, the nature of the rewards depends on the given title. But the important thing is that they’re designed to feel like a natural part of the game, and that players perceive them as adding value to their experience.
更多的旋转，更大的津贴，双倍货币，奖励的性质取决于给定的头衔。 但是重要的是，它们的设计感觉就像是游戏的自然组成部分，并且玩家认为它们为他们的体验增加了价值。
A good example of this is the way the studio Seriously integrates ads seamlessly into gameplay, offering players rewards that help them succeed in their challenging and addictive match 3 game. Seriously designs the rewards to fit right in with the wacky, cartoon-like fun style of their Best Fiend’s game. At the same time, the rewards themselves help players succeed in the challenging and addictive match 3 game.
一个很好的例子就是工作室将广告无缝地无缝整合到游戏中的方式，为玩家提供奖励，帮助他们在具有挑战性和令人上瘾的第3场比赛中成功。 认真设计奖励，使其与Best Fiend游戏中古怪，卡通般的趣味风格相吻合。 同时，奖励本身可以帮助玩家在具有挑战性和令人上瘾的三消游戏中成功。
建立兴奋和期待 (Build excitement and anticipation)
In order to get the most out of your holiday campaign, it’s important ramp up expectations by letting your players know it’s coming. You could inform players of an upcoming campaign via push notifications or some sort of in-game message: a timer counting down to when the currency sale goes live, for example.
为了从假期活动中获得最大收益，重要的是通过让玩家知道即将到来来提高期望。 您可以通过推送通知或某种游戏内消息来通知玩家即将到来的战役：例如，计时器可以倒计时到货币销售开始进行时。
Futureplay如何为玩家提供独家报道 (How Futureplay give players the scoop)
Futureplay designed a special communication feature in their Build Away! game, which informs players of upcoming events in their city-building game. A built-in newspaper feature tells players about rewarded video sales on the way.
Futureplay在其Build Away中设计了特殊的交流功能！ 游戏，该游戏可告知玩家他们在建造城市游戏中即将发生的事件。 内置的报纸功能可以告诉玩家途中获得奖励的视频销售。
After their recent currency sale went live, ad impressions increased by 50% during the events and stabilized at a higher baseline. “We saw a 20% increase in Average Revenue Per Daily Active Users (ARPDAU) and a 10% boost in players’ Lifetime Value (LTV),” said Camilo Fitzgerald, Analyst and Product Manager, Futureplay.
在他们最近的货币销售开始生效后，活动期间的广告展示次数增加了50％，并稳定在较高的基准上。 Futureplay分析师兼产品经理Camilo Fitzgerald说：“我们发现每日活跃用户平均收入(ARPDAU)增长了20％，玩家的终身价值(LTV)增长了10％。”
“What’s more, player retention and average time spent playing per day increased from 7 minutes to 8.5 minutes, and player feedback has been overwhelmingly positive on the new feature.”
“此外，玩家保留率和每天的平均游戏时间从7分钟增加到8.5分钟，并且玩家对该新功能的反馈绝大多数是积极的。”
这个假期您会进行虚拟货币销售吗？ (Will you be running a virtual currency sale this holiday season?)
If so, remember to time the start and end dates during peak periods, offer a clear exchange of value, and build anticipation by letting your players know it’s coming. To learn exactly how one developer ran currency sales, check out how Futureplay did it.
如果是这样，请记住在高峰时段安排开始日期和结束日期，明确交换价值，并通过让玩家知道即将到来来建立预期。 要确切了解一位开发人员如何进行货币销售， 请查看Futureplay如何做到的 。
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