运营商封锁80端口
Ad blocking grew by more than 41% in 2015 and cost the industry $22 billion in revenue. Ad blockers are not new, but there has been a significant elevation in public consciousness partly owing to the number of options available. You have probably encountered ads from browser vendors promoting their ad-blocking systems. Only the popular Lynx browser is yet to implement similar technology.
广告屏蔽在2015年增长了41％以上 ，使整个行业损失了220亿美元的收入。 广告拦截器并不是什么新鲜事物，但部分原因是可用的选项众多，因此公众意识有了明显提高。 您可能会遇到来自浏览器供应商的广告，这些广告正在推广他们的广告拦截系统。 只有流行的Lynx浏览器尚未实现类似技术。
广告拦截器拦截器 (Ad-Blocker Blockers)
Publishers began to retaliate last year and several popular sites now show messages to any visitor running ad-blocker software. Messages range from gentle suggestions to purchase a subscription to actively hiding page content while an ad blocker remains active.
出版商从去年开始进行报复，现在有几个受欢迎的网站向运行ad-blocker软件的任何访问者显示消息。 消息的范围从建议购买的温和建议到在广告拦截器保持活动状态时主动隐藏页面内容。
Detecting an ad blocker is simple. A script checks whether the advertising script has loaded or a specific DOM node has content. If ads fail to appear, the article is unloaded or the visitor is redirected to another page.
检测广告拦截器很简单。 脚本检查广告脚本是否已加载或特定的DOM节点是否包含内容。 如果广告无法显示，则该文章将被卸载或将访客重定向到另一个页面。
Beta广告阻止程序阻止程序阻止程序 (Beta Ad-Blocker Blocker Blockers)
Ad-blocker blockers depend on client-side scripts which, themselves, can be blocked. Ad-blocker software teams can block the blocker within minutes of a new website script being reported. Several solutions are in development which thwart any publisher’s attempt to undermine the ad-blocking process.
广告拦截器拦截器依赖于客户端脚本，而客户端脚本本身可以被拦截。 广告拦截器软件团队可以在报告新的网站脚本后的几分钟内拦截该拦截器。 正在开发几种解决方案，以阻止任何发布者破坏广告屏蔽过程的尝试。
脆弱的循环 (Frail Loop)
Advertisers and ad-blocker organizations spend inordinate amounts of time battling the innovations of the other. In computing terms, this is known as a “frail loop”. Two or more technologies recursively weaken each another until neither is effective.
广告商和广告拦截者组织花费大量时间与彼此的创新作斗争。 在计算方面，这称为“脆弱循环” 。 两种或多种技术相互递归地削弱彼此，直到两者都不起作用为止。
广告网络无选择退出计划 (Ad Network No Opt-out Initiative)
Dozens of ad-revenue-dependent organizations have formed the Free Advertising and Responsible Targeting Syndicate. Their first proposal, the Advert Network No Opt-out Initiative, aims to end ad blocking forever by reversing content and ad publication methods.
数十个依赖广告收入的组织已组成了免费广告和负责任的目标辛迪加组织 。 他们的第一个建议是“ 禁止退出广告网络计划” ，目的是通过改变内容和广告发布方式来永远结束广告屏蔽。
Publishers normally create content which is hosted on their own servers to attract visitors. Their pages include scripts provided by third-party advertising networks which pull in advertising links and imagery from a variety of sources. From today, all publishers will be contacted by their ad network with new instructions. This will vary across providers but the general process is:
发布者通常创建托管在其自己的服务器上的内容以吸引访问者。 他们的页面包含第三方广告网络提供的脚本，这些脚本从各种来源获取广告链接和图像。 从今天开始，他们的广告网络将与所有发布商联系，并提供新的说明。 不同的提供程序会有所不同，但是一般过程是：
- The publisher will be issued with a number of static advertisements to include in their page templates. Updates will be posted regularly so the latest campaign graphics and links can be posted. 将向发布者发布许多静态广告，以将其包括在其页面模板中。 更新将定期发布，以便可以发布最新的广告系列图形和链接。
- The publisher must upload all their content to the advertising network, typically via FTP, REST, SOAP or fax. Plugins are available for popular Content Management Systems such as WordPress which automatically transfer then delete the article text. 发布者必须通常通过FTP，REST，SOAP或传真将其所有内容上载到广告网络。 插件可用于流行的内容管理系统(例如WordPress)，该系统会自动传输然后删除文章文本。
- The publisher must add a script to their template where the content will appear. 发布者必须将脚本添加到其内容将出现的模板中。
- The page will pull the original article content from the advertising network and display it on request. 该页面将从广告网络中提取原始文章内容，并根据要求显示。
Visitors browsing without an ad blocker will see a normal page of quality content:
在没有广告拦截器的情况下进行浏览的访问者将看到普通的高质量内容页面：
Those using an ad blocker will prevent the advertising network download and the real content will not be shown; they’ll be presented with a page of advertising:
那些使用广告拦截器的用户将阻止广告网络下载，并且不会显示真实内容； 他们会看到一个广告页面：
A syndicate spokesman, Ian Trusive, told us:
一个集团发言人Ian Trusive告诉我们：
Our members depend on advertising revenue in order to publish high-quality, informative, life-affirming articles. This initiative requires minimal effort from advertising networks and content publishers. It finally defeats those who have risen against us in the ad-blocking war. We have won.
我们的会员依靠广告收入来发布高质量，内容丰富且能肯定生活的文章。 该计划需要广告网络和内容发布者的最小努力。 它最终击败了那些在广告大战中与我们背道而驰的人。 我们赢了。
Our recent survey highlights that 98% of web users are prepared to exchange distracting, high-bandwidth, tracked advertising in return for free content. That’s a fact*.
我们最近的调查显示，有98％的网络用户准备交换分散注意力的高带宽跟踪广告，以换取免费内容。 这是事实*。
Are you a publisher using the new anti-ad-blocking technique? Did your revenues increase accordingly?
您是使用新的反广告拦截技术的发布商吗？ 您的收入相应地增加了吗？
Are you experiencing more advertising today despite using an ad blocker?
尽管使用了广告拦截器，您今天是否还在投放更多广告？
(*Full survey results not publicly available. Survey information may not be provided if you no longer meet eligibility criteria. Access request charges do not include taxes, insurance, interest or other quixotically-applied fees. Statistics are subject to change based on market conditions, regional deviations, daily percentage rates, and viewer ingenuousness. Contents may settle in transit.)
(*完整的调查结果无法公开获得。如果您不再符合资格标准，则可能无法提供调查信息。访问请求费用不包括税费，保险费，利息或其他有逻辑影响的费用。统计信息可能会根据市场情况而变化，区域差异，每日百分比和观众的独创性。内容可能会在运输过程中出现。)
翻译自: https://www.sitepoint.com/advertisers-win-the-ad-blocking-war/
运营商封锁80端口